Raised by a single mother in the Woodworth Holmes Projects of Spartanburg, South Carolina, Reggie Roce, bom Reginald Lammar Jones has developed his talent through obstacles that some would consider unbearable. With his father incarcerated into the system and the bills never stopping at home, Reggie confronted his obstacles by working 2nd shift at a local restaurant while attending high school. He had no other choice but to work long hard hours to support his family. Despite his long list of challenges, Reggie and his mother always made sure the family had food on their table and clothes on their backs. The will and determination shown to him, by his mother and her advice to "always strive for the best, no matter how difficult the joumey," have influenced Reggie Roce to become the artist he is today. Reggie discovered early that he wanted something much better for his family. He had a talent he could use to put an end to some ofthe problems they were experiencing. His talent was rapping.

Using his rhyming skills as a way to expose his genius to the world, he began his career in music at the age of ten by petforming in local talent shows. He later joined the group, "BadBoyz," and continued developing his lyrical skills by free-styling in front of his peers and anyone else who was around when his gift decided to show its face. "I was never shy when it came to the rap game, n he says. Reggie Roce started his solo career in the streets of Spartanburg. The freestyle battles he engaged in began happening during breaks and lunches at his high school. Pre-occupied with his dreams of stardom, Reggie would often daydream and write lyrics in class for what he dreamed would be his first album. He was eventually confronted by one of his teachers who suggested that he move down to study with a "slow" group because he thought Reggie wasn't smart enough for his class. Never taking these derogatory comments to heart, he continued to write and daydream. Later, he began petforming in talent shows around the Carolinas. Even though Reggie had a definite talent, he never won any of the talent shows. This became very discouraging so he decided after a talent show in October of 2001 ; this would be his "last" public appearance and the end of his rap career.

This final talent show would prove to be the hot spot for Reggie Roce's musical career when, after petforming his rendition of HOVA by Jay-Z, Baifam Entertainment CEO, Jason Bailey, sent word that he wanted to discuss potential recording opportunities with the young lyricist. Discussions were held later that same night and a record deal for Reggie Roce was solidified shortly thereafter. However, this was not the beginning of a big, bright rap career like most might think. Reggie and Baifam were forced to deal with many adversarial factors through his budding career. During the first several months signed to Baifam, Reggie endured three-hour round-trip drives to the studio in Charlotte, North Carolina just to record. Even at this pace, Reggie was able to maintain good grades while completing his first full-length album.